PROFESSIONAL GUIDE

How to document potentially related Google listings

Multiple listings can share signals without necessarily sharing ownership. The goal is to preserve the relationship evidence accurately enough for another reviewer to reproduce it.

Build a relationship map without jumping to conclusions.

Start with stable identifiers

Record each listing URL, public business name, phone, website/domain, displayed or service location and date observed.

Compare shared signals

Look for repeated phone numbers, redirecting websites, identical domains, addresses, contact forms, business descriptions and other independently checkable overlap.

Separate connection from conclusion

Write “these listings share the same phone number” rather than “these companies are the same owner” unless ownership itself is supported by reliable evidence.

Preserve changes

Dated screenshots and a case timeline can show when names, websites, phone numbers or locations change.

Evidence Collection GuideInvestigation Method

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