How a VerifySweep investigation should work.

VerifySweep is designed to turn an industry concern into a structured investigation without allowing an allegation to become a verdict automatically.

1. Intake

The reporter identifies the listing or company and explains what they personally observed, what they suspect and what sources they have.

2. Triage

AI-assisted tools can identify issues worth checking, such as inconsistent identities, questionable locations, repeated contact information or credential claims.

3. Relationship mapping

Shared domains, phone numbers, addresses, names and prior cases can be organized into possible connections. A connection is not automatically evidence of common ownership or wrongdoing.

4. Evidence organization

Sources are separated from allegations. Unresolved questions remain unresolved instead of being filled in by assumption.

5. Policy comparison

Verified facts can be compared with current Google Business Profile rules. Google currently requires eligible businesses generally to make in-person customer contact and lists lead-generation agents or companies as ineligible examples.

6. Human review and reporting

A person reviews the case before a supportable complaint package is prepared. VerifySweep can assist with the organization and wording; Google makes the enforcement decision.

See the six AI-assisted stages →

Read VerifySweep methodology →