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PROFESSIONAL INVESTIGATION STANDARD

Website and Domain Evidence for Listing Investigations

How VerifySweep evaluates websites, domains and public identity signals when researching potentially related chimney listings.

1. Preserve public pages

Save URLs and screenshots showing business names, phone numbers, service areas and contact details.

2. Look for repeated infrastructure

Repeated domains, redirects, identical contact information or substantially duplicated identity details may justify deeper review.

3. Distinguish operator from vendor

Shared website technology or the same marketing provider does not by itself establish shared ownership.

4. Build corroboration

Domain evidence becomes stronger when independent facts point in the same direction.

5. Keep the conclusion narrow

Describe the relationship the evidence actually supports and identify remaining gaps.

VerifySweep standard: Evidence should support the exact statement being made. A suspicious indicator is a reason to investigate, not a verdict.