1. Capture the profile name
Record the exact displayed name and listing URL.
2. Find real-world identity signals
Compare the name with the company website, state records, vehicles, signage and other authoritative business materials where available.
3. Avoid keyword assumptions
A keyword-rich name can be a lead to investigate, but the name alone does not establish a violation.
4. Record contradictions
Document specific differences between the profile and independently verifiable real-world branding.
5. Prepare a factual summary
State what each source shows and let Google determine whether its representation rules are met.
VerifySweep standard: Evidence should support the exact statement being made. A suspicious indicator is a reason to investigate, not a verdict.