Stage 1 — Triage
Record what triggered the concern and identify which claims can actually be checked.
Stage 2 — Relationship mapping
Compare phone numbers, domains, websites, addresses, names and related listings for potentially meaningful connections.
Stage 3 — Evidence control
Preserve source URLs, screenshots, dates and verified observations. Keep suspicions separately labeled.
Stage 4 — Case assembly
Create a concise timeline and identify evidence gaps before making a policy claim.
Stage 5 — Policy comparison
Compare supported facts with current Google Business Profile rules. Google currently lists lead-generation agents or companies among ineligible examples.
Stage 6 — Complaint preparation
Prepare a concise package for the appropriate Google reporting route. VerifySweep assists; Google makes the enforcement decision.
Evidence standard: Preserve what you observed, identify the source, distinguish inference from fact, and use current official Google policy when preparing a complaint.