Identity inconsistencies
Different company names using the same phone, domain, contact flow or substantially identical website material can justify closer review.
Questionable location signals
An address that appears inconsistent with the business's claimed customer-facing operation can be documented and checked against current Google eligibility and representation rules.
Routing patterns
A local-looking website or listing that routes calls or forms to a different entity may be relevant. Record exactly what happened and how it was tested.
Large networks of similar listings
Multiple profiles with overlapping contact information, websites, names or service areas may reveal relationships. Document the relationship without assuming common ownership unless evidence establishes it.
Credential claims
If a company advertises certification, identify the named credential holder and check the issuer's official directory when available.
Review concerns
Patterns may deserve review, but unusual-looking reviews alone do not establish that reviews are fake. Preserve examples and use Google's review-reporting process when appropriate.